BLACK FRIDAY: BUY 3 GET 1 FREE AND FREE SHIPPING ON ROHANA!

USE CODE WLBUY3 AT CHECKOUT! IN STOCK SETS ONLY! FREE SHIPPING IN US48 VALID TILL 12/2/2019

As always we love bringing our customer’s the best deals. For Rohana this year we are running BUY 3 GET 1 FREE and FREE SHIPPING in the US48. We have an expert staff who can assist with wheel fitment if needed. Lets get your car looking proper, right now! For help email sales@wheellab.us or call 978-219-9060

USE WLBUY3 at checkout

View more current deals HERE

SEMA 2019 – Part 1 – Business As Usual

In the heart of Las Vegas — adult Disneyland, if you will — there are lights, adventure, trials and tribulations twenty-four hours a day. This is where I find myself landing after a six hour flight from Boston. At this point, the excitement is real. SO real, that it cuts straight through any sleep deprivation and stress. It’s SEMA week; I had been waiting for this moment ALL YEAR!

SEMA being hosted in Las Vegas yearly in and of itself is an adventure. The lights, the sounds, the people watching of some of the most interesting variety, endless night life, gambling, drinking, strip clubs…. again, adult Disneyland if you will. However, for me, while all of the above can be fun in the right setting/dosage, it is merely a distraction. A distraction from the largest aftermarket automotive industry trade show there is. One of my favorite trips I do almost every year. This year was my fifth year going. So, we kind of know what/who we want to see when we go.

C10 On Rotiform SIX 3 piece – Available Here

Yes, SEMA IS a trade show. Make no mistake on top of all the INCREDIBLE builds here, a lot of new and interesting tech gets integrated. New trends, styles, products, inspiration, ideas…. THE LIFE! This is the life I LOVE and what I live for. SEMA is my yearly recharge of creative and business inspiration. The spark that shoots my energy firing on all 12 cylinders! We leave charged, dialed and excited to bring what we found to our friends and customers cars worldwide.

Got to love the pile of $100s in the frunk! (front trunk) – Toyo had some of the best builds

My background personally is in commercial graphic design and technology sales. A mixed bag of artist and salesman. Now, your car gets to be my canvas. SEMA is where I love to go outside of art museums and exhibits to find creative inspiration for new trends, color theories, emerging brands and even emerging trends in what car is going to be HOT to mod this year.

Our favorite Supra featuring HRE wheels – Shop HRE

YES there were a LOT OF SUPRAS here. Here is my personal favorite. Simple, clean, something I would drive. Love it or hate it this new BMW 3 series chassis is no joke. Toyota is showing us with mild tuning this new Z4/3 Series/Supra chassis is here to stay. Already outperforming the BMW sweetheart we love so much, the M2 Competition. Suspension architecture in the front and rear similar to that of the F30 means you are sure to see a LOT of these cars on air soon.

There were also a LOT of other very interesting things to be seen. Right now I give you PT.1. A brief intro to SEMA 2019 and some of the highlights from our trip. Much more content and product releases to come and well as more looks into the new Supra. Enjoy.

Written by James T Curtis, Photos by Dario Serino and Melissa Curtis

Electric Powered.. the FUTURE IS RAD!
Diko does not mess around at GFG.. YES this is a SENNA!
Love the Safari look on this 911 featuring the Momo Heritage 6
Buttonbuilt killing it with this F355. The creativity is amazing!
Shop Rotiform Forged
Brings me back! What a killer NSX time capsule
Favorite Corvette of the show.. C8 included
ADV.1 FlowSpec
Cannot get enough of these Porsche race cars
Solo center seat!
Castor Air Ride coming out hard with this E30
Z time attack on BC Forged? Yes please!
Love the Rohana Huracan
#ownednotborrowed

More to come soon! Stay tuned!

Air Lift Black Friday Sale 2019 | 25% OFF! FREE SHIPPING Over $1000

Click To Shop

  • 25% OFF! FREE SHIPPING Over $1000!
  • Deal period: 11/01/2019 12:01AM EST – 12/08/2019 11:59 PM EST

Every year we get excited for November. Not only is it a great time of the year for holidays, SEMA Show in Las Vegas, our owner’s Birthday, but also for DEALS! Deals on the best quality aftermarket parts.

Air Lift Performance sets the bar for generosity. This year is no exception! 25% off. Free Shipping above $1000, no tax and best yet:

NO COUPON NEEDED for the sale!

Just shop our Air Lift Management Packs and Top Selling Kits today!

Not sure what you need? Don’t see your car? Just want to chat cars? No problem! Contact us today via email sales@wheellab.us or via phone 978-219-9060 and we will gladly assist!

H2O International 2016

Photos and words by Melissa Curtis (@missamagnificent)

Ah yes, H2Oi has come and gone yet again. At least this time we didn’t have to deal with a hurricane like last year. As always, we make the best of our time down there. We love Ocean City, Maryland – and we love spending time with our friends and Wheel Lab am in this beautiful setting.

James and Kyle hanging out in the alleyway

Adien’s beautiful MK3 Harlequin next to our place

Kyle’s gorgeous MK3 because it was also next to our place (56th Street rocks, btw)

Lara’s EOS taking a break from her IND-Ts on the beach

Rs in our garage

Stopped for some lunch

Did you really go to Ocean City if you didn’t go to the Taphouse?

Back at the home-base

Kevin from Underwraps cruising the strip with our new friend, Fabian, from France

Thierry caught rolling by the spot

Zakk cruising back with us

Heavy rains during the week before H2Oi are pretty normal, eh?

Goodbye S4

Today we said goodbye to our shop S4; it will be going to a good home with @kristin__lena. Goodbyes are always hard, but luckily this is more of a “see you later” type of deal. Kristin is local to us, so keep an eye out for it at car shows. We can’t wait to see what’s next!

But for now, while we figure out the next move, here are some shots of the various stages that this car has gone through.

HRE FF01: click here to view product

Cast Rotiform IND-T: click here to view product

Work Meister S1: click here to view product